
Helping you identify compliance risks before you launch your product.
Why Us
Most regulatory consultants focus on the law. At Label 2 Launch, we focus on how regulations apply in the real world of launching a cosmetic brand.Founded by Dr. Marvin Holz, a PhD in Experimental Medicine and personal care entrepreneur, Label 2 Launch combines scientific training with hands-on experience navigating Australian cosmetic regulations.Through building and operating his own personal care brand, Marvin has worked directly with regulatory frameworks including AICIS, cosmetic labelling standards, and international cosmetic regulations. This experience shaped Label 2 Launch as a practical compliance service designed to be the final check before launch.We help identify compliance risks early — before packaging is printed, marketing claims are published, or products enter the Australian market.
Compliance reviews
Our compliance reviews consider alignment with key Australian regulatory frameworks including:• Cosmetics Information Standard
• Australian Consumer Law (ACCC)
• AICIS (industrial chemical introduction requirements)
• Poisons Standard (SUSMP)
• National Measurement Institute Requirements
A compliance review may include assessment of:• ingredient lists and naming conventions
• product claims and marketing language
• mandatory labelling elements
• ingredient restrictions or scheduling considerations
Step 1
Upload label and outer packaging artworks and product claims.


Step 2
Materials are assessed against relevant Australian frameworks.
Step 3
You receive observations and suggested corrections.

Single product label checks start at $139, while broader compliance reviews for marketing claims, websites or product portfolios are quoted individually.
Label & Packaging Review
Includes review of:• Ingredient List and INCI Naming
• Mandatory Labelling Elements
• On-Packaging Product ClaimsTurnaround: 2–3 business days
Compliance Review Plus
Includes review of:• Ingredient List and INCI Naming
• Mandatory Labelling Elements
• On-Packaging Product Claims
• Marketing and Advertising Claims
• Website Product Descriptions
• Multiple Product Labels
• Portfolio / Brand-Wide Compliance
• Australian Market Entry Checks
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