
Identify compliance risks before printing your labels or launching your product.
Why Us

Regulatory compliance is more than knowing the law — it’s understanding how to apply it when launching a cosmetic product. At Label 2 Launch, we combine regulatory knowledge with real-world product launch experience.Founded by Dr. Marvin Holz, Label 2 Launch combines scientific training with practical experience in cosmetic compliance.Marvin has worked with Australian and international cosmetic regulatory frameworks. This experience shaped Label 2 Launch as a practical compliance service designed to be the final check before launch in the Australian market.
Background
• PhD in Experimental Medicine
• BSc & MSc in Biochemistry
• 5+ years experience working with cosmetic regulatory frameworks in Australia, the EU, and South America

Registered Shopify Partner
We're supporting cosmetic brands with compliant product launches — including review of product claims and the compliant presentation of ingredients and product benefits.
Is this service for you?
This service is for you if you are:• Preparing to launch a skincare or cosmetic product
• Reviewing your labels before printing packaging
• Already selling and want to check your current products for compliance issues
• Importing cosmetic products into the Australian market
• Looking for an independent compliance check before launch or scale
How we assess compliance
Our compliance reviews consider alignment with key Australian regulatory frameworks including:• Cosmetics Information Standard
• Australian Consumer Law (ACCC)
• AICIS (Industrial Chemical Introduction Requirements)
• Poisons Standard (SUSMP)
• National Measurement Institute Requirements
• Relevant considerations under the Therapeutic Goods Act
A compliance review may include assessment of:• Ingredient Lists and Naming Conventions
• Product Claims and Marketing Language
• Mandatory Labelling Elements
• Ingredient Restrictions and Scheduling (SUSMP)It focuses on label, claims, and regulatory alignment. It does not include:• Product formulation or ingredient development
• Stability or microbiological testing
• Preservative system validation
• Packaging compatibility or suitability testing
• Manufacturing or GMP assessment
Why compliance matters
Preventable CorrectionsIssues identified after launch often require relabelling, packaging changes, or product updates — all of which can be expensive and time-consuming.Legal and Safety RiskIncorrect claims, missing warnings, or ingredient-related issues may expose your business to regulatory action and may increase the risk of customer harm.Retail and Growth BarriersNon-compliant products may face issues when entering retail, marketplaces, or expanding into new markets.
Start by getting in touch and telling us about your product or project. We’ll review your needs and recommend the service that best fits your requirements. Once the scope is agreed, the compliance review follows the three steps outlined below.
Step 1
Upload label and outer packaging artworks and product claims.


Step 2
Materials are assessed against relevant Australian frameworks.
Step 3
You receive observations and suggested corrections.

Single product label checks start at $199, while broader compliance reviews for marketing claims, websites or product portfolios are quoted individually.
Label & Packaging Review
Includes review of:• Ingredient List
• Mandatory Labelling Elements
• On-Packaging Product ClaimsTurnaround: up to 5 business days. Priority review available (24 hours turnaround, subject to availability).Multi-products: $299* per product for 3+ labels.
Compliance Review Plus
Includes review of:• Ingredient List
• Mandatory Labelling Elements
• On-Packaging Product Claims
• Marketing and Advertising Claims
• Website Product Descriptions
• Multiple Product Labels
• Portfolio / Brand-Wide Compliance
• Australian Market Entry Checks
*GST included
We are currently inviting a limited number of cosmetic brands to participate in our testimonial program. Participants receive a reduced-rate compliance review in exchange for brief feedback and permission to reference the project as a case study. This helps us showcase real-world outcomes while supporting emerging brands preparing for launch.
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